---
title: Tech tops C-suite priorities, but ROI concerns remain
description: Finding value from new technology investments, such as generative AI, represent a top challenge for most executives, PwC found.
---

[Business IT News & Resources ](https://blog.8it.ca/blog)

# [Tech tops C-suite priorities, but ROI concerns remain](https://blog.8it.ca/blog/tech-tops-c-suite-priorities-but-roi-concerns-remain1709590630)

 Written by [JOE USSIA](https://blog.8it.ca/blog/author/joe-ussia) | Mar 4, 2024 10:17:12 PM

Finding value from new technology investments, such as generative AI, represent a top challenge for most executives, PwC found.

[Read More...](https://stuf.in/bdhey6)

[View full post](https://blog.8it.ca/blog/tech-tops-c-suite-priorities-but-roi-concerns-remain1709590630)

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